Attracting the right creatives requires a great deal of creativity itself
Since 2011, the UK’s creative industries – namely IT, design, and the visual and performing arts – have seen steady growth. There are several factors fuelling this growth, including the enduring appeal of the sector and continued technological advancement. But it also takes skilful marketing to find top talent, and job posts play an outsized role in attracting the right creatives. When job posts are done right, they help different creative organisations gain visibility, extend their reach, and build up their bench. When they’re done wrong, your calls for talent go unanswered. Luckily, there are some simple, fun approaches to writing a creative job post.
Crafting a compelling job post might seem easy, but employers make mistakes quite frequently. They leave out critical information like the job’s salary, the hours the applicant will be required to work, and the full scope of the job duties. In some cases, they might post the job under the wrong category. For example, if you need an IT expert for an advertising firm, and you post it as an advertising job, you might not find IT talent.
Additionally, some job posts aren’t optimised for mobile, and job seekers could be turned off by slow load times, grainy images, or fonts that are hard to read.
The language of the job post matters, too. If it’s employer-centred, the post will read like a list of instructions, which isn’t very compelling. Also, if there’s negative language, such as, “Don’t apply for this job if you can’t do the following”, it can scare away potential applicants.
Strong, creative job posts avoid these pitfalls and instead focus on more dynamic elements.
There are several ways to avoid boring job posts and drum up interest from creatives:
If you want to attract creative people to your business, you must reach out to them in creative ways. Standard job posts won’t cut it. Start experimenting and testing out new ideas, and you’ll have a full queue in no time.